Unless you have been lost at sea (or are over the age of 30), chances are you have heard of Snapchat. It is one of the fastest growing social media apps today with the majority of its base being Millennials and younger. Chances are, if you have kids, nieces or nephews under the age of 30, you’ve seen them snapchatting. According to comScore, more than 60% of U.S. 13 to 34-year-old smartphone users are snapchatters.
But why? What makes Snapchat so compelling? And what do you need to know to understand what the snapchatters in your life are up to?