Joe Justice

As the Marketing Director for Advantage Technology, I develop and execute marketing plans to help inform and educated our customers. I always bring an education-oriented approach to all of my projects. My approach focuses on taking the complex and choosing the best available technologies to distil it down to more accessible concepts.

Before coming to Advantage Technology, I have worked in a variety of content creation fields, from producing television programming to forensic animation and trial presentation to live event video production. Initially learning the art of computer animation from producing educational television programming, I developed a sense of how to present complex information to audiences with diverse levels of knowledge. That skill enabled me to develop trial presentations for juries and mediators and commercial advertising campaigns for web and television.

In my free time, I enjoy playing guitar, photography and fishing along with other outdoor activities. I also enjoy spending time with my son and wife.

Notable Achievements

  • Developed technical backend and deployed live video streams of government press conferences during the 2014 Elk River chemical spill.
  • Litigation and Trial Consultant for defense in Patrick McCarthy v. Sterling Chemicals Inc., et al (Hamilton County Courthouse, Cincinnati, OH). This personal injury matter involved the plaintiff having severe brain damage after being struck by a manway cover from a pressurized railcar and falling to the ground. I was retained by the defense to assist in preparation and presentation of all exhibits, video footage and video depositions in this record-setting case. Lasting nearly four months, this trial holds the record for Hamilton County for longest trial. Result – Verdict for defense.
  • Forensic Animator for plaintiff in Shaffer vs. Giant Eagle (Superior Court of Pennsylvania). This personal injury case involved a tracker trailer losing control, veering into oncoming traffic and causing a three-car collision. I re-created the events along with several animations with different camera angles to capture key aspects of the events. Also, several alternative scenarios were created, demonstrating the truck driver was not paying attention to the road, as the collision was easily avoidable. Result – Settlement.
Position: 
Marketing Director